How to Talk with Clients: Remodeling for Retirement

How do you talk about aging when you are interviewing a new client about their remodeling project?

In a recent interview with Stephanie Loucka, Director of the Ohio Department of Aging, she said, “People just don’t like talking about aging. Builders and remodelers need to have a conversation with their clients to explain the value proposition of making an investment now in their homes to enable them to live in their own homes longer.”